Facebook announced Wednesday that it will roll out hashtags to drive public conversation on its website more effectively. Other social channels, such as Instagram and Twitter, have employed hashtags for over two and going on six years respectively as a means of topic organization, making it easier for users to search for subject matter and connect within a vast forum.
Like many brands on Facebook today, you may be running ads on the platform but still hoping to see better engagement rates. Without being a “social media guru,” how can you increase your brand’s organic and viral reach? To help answer that question, here are seven killer tactics for advertising on Facebook News Feed…
When it comes to driving users off-site for conversion (where conversion is measured by form filling), we at Ampush have found that Unpublished Page Posts are king. Unpublished Page Posts are simply Page Posts that do not show up on a brand’s Page. This allows the advertiser to create Posts that can be promoted to users without cluttering the Timeline.
How do companies create interesting, clickable ads that get installs? Let’s look at a few best practices. Using custom creative can greatly increase conversions. Staying relevant to an audience is key, and using current, engaging images and localized text are ways to do so. Testing different creative is also a great way to find the most effective ads. Refresh content every few weeks, and look at the conversion results to find out which text and image combinations are working best. Updating frequently allows developers to stay relevant.
With over thirty ad types on Facebook plus many targeting options and other nuances, it can be very challenging to design a Facebook marketing strategy. On Wednesday, May 22nd at 1 pm EST (10 am PST), Irene Shih of Ampush and Dax Hamman of Chango will teach you how to approach your Facebook strategy based on your business goals.