How do companies create interesting, clickable ads that get installs? Let’s look at a few best practices. Using custom creative can greatly increase conversions. Staying relevant to an audience is key, and using current, engaging images and localized text are ways to do so. Testing different creative is also a great way to find the most effective ads. Refresh content every few weeks, and look at the conversion results to find out which text and image combinations are working best. Updating frequently allows developers to stay relevant.
With over thirty ad types on Facebook plus many targeting options and other nuances, it can be very challenging to design a Facebook marketing strategy. On Wednesday, May 22nd at 1 pm EST (10 am PST), Irene Shih of Ampush and Dax Hamman of Chango will teach you how to approach your Facebook strategy based on your business goals.
Facebook has become a virtual stomping ground for consumers eager to interact with their favorite brands and businesses. A traditional fan acquisition campaign on Facebook will attract the attention of users and generate new Likes, but often the engagement stalls there. Fortunately, Facebook has extended its means of user reach across multiple platforms, providing you with plentiful options for reaching and growing a fan base. Here we look at how to turn Facebook likes into app installs based on whether your app is on Facebook, offsite, or exclusively mobile.
As Facebook evolves, it is becoming an encyclopedia of user actions: the songs your friends are listening to on Spotify, a friend’s status update from their vacation, or an article shared from a website like KISSmetrics. These activities are stored in Open Graph as stories, which, when grouped together, provide detailed historical records of a user’s interests, hobbies, and relationships. The user insights available through Open Graph make it a powerful tool for effectively reaching consumers.
Last week, AdAge Digital wrote a thought-provoking piece on the validity of ad-tech evaluations — sometimes referred to as “bake-offs.” A couple days later, Nanigans wrote a similar opinion piece questioning the effectiveness of bake-offs and asserting that these tests are ruining the ad-tech industry. But we love bake-offs! As one of Facebook’s fastest growing PMDs, bake-offs help us prove ourselves as the best… even if we are not the biggest.