How do companies create interesting, clickable ads that get installs? Let’s look at a few best practices. Using custom creative can greatly increase conversions. Staying relevant to an audience is key, and using current, engaging images and localized text are ways to do so. Testing different creative is also a great way to find the most effective ads. Refresh content every few weeks, and look at the conversion results to find out which text and image combinations are working best. Updating frequently allows developers to stay relevant.

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