The evolution of Facebook and Open Graph has given enterprises the ability to interact with consumers in a more robust and authentic manner than ever before. By allowing third-party websites and applications to integrate deeply into Facebook’s social data infrastructure, Open Graph enables brands to move beyond the plane of Facebook’s UI and provide far more personalized, social, and relevant experiences when and where users are most engaged.
Open graph and paid media work together.
It all starts with building rich consumer experiences. As users engage with your Open Graph enabled apps and content, their activity generates stories that populate the Facebook news feed, timeline, and ticker. By amplifying these stories with paid media, brands harness the potency of referred intent, borrowing the voice of their most influential advocates to reach and convert new prospects.
Facebook and Open Graph are catalyzing a shift from mass market advertising to a far more powerful model of earned social discovery. The next phase of social marketing will be defined by how effectively enterprises can adopt and effectively leverage this new standard.
Ampush is at the forefront of this movement and is currently working with a select group of forward-thinking brands to develop custom Open Graph implementations. If you want to be a part of our beta program, or to learn more, please get in touch.