Facebook Exchange (FBX)
Real-time ad exchange lets you re-target users on Facebook based on cookie data from prior website visits.
Objectives: direct response, remarketing, driving purchases
Success: retail, travel, e-commerce
Open Graph
Build open graph actions into your app or website and amplify with sponsored stories, or show ads to users who have taken an action.
Objectives: engagement, virality, user experience
Success: entertainment, travel, retail, gaming
Custom Audiences
Leverage your existing CRM data (email address, phone number, and Facebook UIDs) to target users with sponsored stories or ads.
Objectives: loyalty programs, reactivation, exclusion targeting
Success: financial services, retail, subscription based offerings
Mobile Targeting
Pinpoint mobile users with sponsored stories or mobile app install ads targeted to their device’s news feed.
Objectives: customer acquisition, engagement, installs
Success: gaming, entertainment, travel, e-commerce
Offers
Attract customers with offers users can claim and share with their friends, and amplify with sponsored stories.
Objectives: promotions, customer acquisition, virality
Success: consumer products, financial services, retail, travel
Sponsored Results
Harness expressed intent by displaying typehead ads when users search for specific pages and apps.
Objectives: installs, page likes, competitive bidding
Success: gaming, apps, major brands