How do companies create interesting, clickable ads that get installs? Let’s look at a few best practices. Using custom creative can greatly increase conversions. Staying relevant to an audience is key, and using current, engaging images and localized text are ways to do so. Testing different creative is also a great way to find the most effective ads. Refresh content every few weeks, and look at the conversion results to find out which text and image combinations are working best. Updating frequently allows developers to stay relevant.
Facebook has become a virtual stomping ground for consumers eager to interact with their favorite brands and businesses. A traditional fan acquisition campaign on Facebook will attract the attention of users and generate new Likes, but often the engagement stalls there. Fortunately, Facebook has extended its means of user reach across multiple platforms, providing you with plentiful options for reaching and growing a fan base. Here we look at how to turn Facebook likes into app installs based on whether your app is on Facebook, offsite, or exclusively mobile.
The recent announcement of Facebook Home has the potential to be a game changer for advertisers on the social platform. Facebook Home replaces a standard Android’s home screen and lock screen with an immersive Facebook Cover Feed featuring constant full-screen photos, status updates, and notifications. The deeper mobile integration of Facebook Home could help the company not only attract more advertisers, but also provide more compelling ad products.
Facebook’s announcement of their News Feed redesign yesterday represents an important milestone in their product evolution and headlines a major shift in social, as user experiences have become decidedly more visual and mobile-centric. Pinterest and Instagram have been the poster children of this trend, and Facebook recently declared themselves a mobile-first company with over 680 million monthly active users accessing the platform via mobile devices.
Here at Ampush we have managed millions of mobile app install impressions, and through hard-earned experience learned a few things along the way. We would like to save you the trouble of figuring out what works (and what doesn’t) so that you can take full advantage of the Facebook Ads API in order to promote your app. With the potential to engage over one billion users and countless competing apps, you should not waste time and your limited marketing budget trying to figure out the best way to gain installs.