How do companies create interesting, clickable ads that get installs? Let’s look at a few best practices. Using custom creative can greatly increase conversions. Staying relevant to an audience is key, and using current, engaging images and localized text are ways to do so. Testing different creative is also a great way to find the most effective ads. Refresh content every few weeks, and look at the conversion results to find out which text and image combinations are working best. Updating frequently allows developers to stay relevant.
With over thirty ad types on Facebook plus many targeting options and other nuances, it can be very challenging to design a Facebook marketing strategy. On Wednesday, May 22nd at 1 pm EST (10 am PST), Irene Shih of Ampush and Dax Hamman of Chango will teach you how to approach your Facebook strategy based on your business goals.
Facebook recently released partner categories, a massive extension of its targeting options based on offline transaction data from three of the biggest names in the data business: Datalogix, Acxiom, and Epsilon. These third-party data companies provide segments that reach groups ranging from purchase habits of consumer packaged goods to insurance buyers and lifestyle targeting, such as “Fit Moms” and “Spa Mavens.”
Facebook’s new targeting feature, partner categories, will help marketers reach relevant consumers. Partner categories enable Ampush to hyper-target users based on stores frequented, items purchased, and spending behaviors. Partner categories leverage data from almost every US household with more than $1 trillion in consumer transactions.
For brands to engage their fan bases effectively, it is essential to segment audience groups and effectively test which messaging yields the highest engagement. Unpublished page posts (which can only be seen by target audiences in the news feed) greatly improve advertisers’ abilities to do this, enabling brands to create engaging and personalized marketing materials that will greatly enhance their ability to capitalize on their fan bases.