With the help of Ampush’s marketing solutions LivingSocial was able to achieve a 58% ROI through Domain Sponsored Stories and Custom Audiences and 60% lower CPC than their previous Facebook efforts.
Managing advertising campaigns on Facebook is frequently a quantitative exercise rather than a psychological one. While predicting human behavior up front is important, being able to analyze the data can make even more impact. To understand the preferences of Facebook users, how and when they click and take downstream actions, hypotheses can be confirmed cheaply and rapidly. Facebook ads provide a rapid feedback loop by showing thousands (or even millions) of impressions in a short period of time and allowing an advertiser to make decisions based on data, rather than just intuition.
Brands and agencies often struggle to determine the best promotion to run; it’s a common practice to invest non-trivial amounts of their budgets into tactics like building Facebook applications or games that, more often than not, don’t work. If the application lacks appeal, the performance of ads driven to the app will also be affected by higher costs of advertising.
Last week, Facebook publicly launched “Sponsored Results,” a search type-ahead ad unit, and we at Ampush have been testing these ads for a casual gaming app. The ad unit can be created using the Power Editor from the same general ads tab. While our sample size is small thus far, here are some positive preliminary findings and observations.
Facebook recently released an exciting new data point showing the average position in which your ad appeared in the news feed. News feed-eligible ad types include Page Post Ads and Sponsored Stories targeted for news feed desktop and mobile placements. The default includes all placements (and can be changed within Power Editor).