Facebook ads help advertisers engage users by pushing rich content to the center of the Facebook experience via News Feed. Use this guide as a quick reference for one of the most powerful tools on Facebook – Page Post Ads.
In the quickly advancing world of performance marketing, Facebook has now become an essential part of the overall marketing plan. In a recent panel, direct response experts met at Facebook headquarters to discuss best practices on how performance marketing on Facebook drives conversions and lowers cost per acquisition (CPA). The panel shared easily implementable strategies to convert high value prospects on Facebook. Learn how to improve your performance of marketing campaigns on Facebook by utilizing these four levers.
In order to fully leverage all that Facebook has to offer, brands need to be ready to adopt a portfolio approach to their Facebook strategy. A portfolio-based approach to Facebook advertising means creating a strategy that integrates all of the advantages News Feed and Open Graph provide in order to drive awareness, engagement, Fan acquisition, and direct response/purchases.
Ampush won the Grand Prize in Facebook’s Preferred Marketing Developer Innovation Competition for its submission of Project YOGA (Your Open Graph Applications). While the product is still in alpha-stage development, Ampush saw the competition as an opportunity to validate the concept and looks forward to continuing to drive it towards market in the near future.
A well tailored and thought out Facebook campaign is hard to argue against. Need to use social context and content to their advantage, make use of the analytics tools available to them and develop a strategy to ensure they get the solutions they’re looking for from Facebook marketing.